What is eCommerce?
E-Commerce is also known as electronic commerce, which consists of buying and selling goods and services over an electronic system such as the internet. It is the purchasing, selling, and exchanging of goods and services over a computer network or internet through which transactions or terms of sale are performed electronically.
What is eCommerce Marketing?
Ecommerce marketing is a tactic through which you promote your online store and get more sales. It is a long-term idea of where your business is going and it’s based on the knowledge of your market, brand name, trends, consumer research, and products.
Ecommerce marketers can use social media, digital content, search engine optimization, email marketing, and Pay Per Click advertising to attract visitors and facilitate purchases online.
The end destination for customers is an online store, E-commerce marketing itself may take place either offline or online. Without eCommerce marketing, online retailers can’t grow a brand into a successful eCommerce business.
Types of Ecommerce Marketing:
1. Social Media Marketing
Social media marketing (SMM) also known as digital marketing, is the use of social media platforms on which users build social networks and share information to build a company’s brand, drive website traffic and increase sales.
2. Content Marketing
Content marketing is used to attract and engage people by creating and sharing articles, videos, and other media. It is focused on creating and distributing valuable, relevant, and consistent content to attract an audience.
3. Search Engine Marketing
SEM is marketing that promotes a website’s visibility on a search engine’s result page (SERP). For eCommerce businesses, search engine marketing is an important method of attracting new visitors and increasing traffic to a website.
4. Email Marketing
It is an effective eCommerce marketing strategy that uses email to promote the products of an online store to individuals or groups of people. In this type of marketing, you can notify your customer by sending them emails regarding availability or discounts on their wish list products. Also, you can create awareness about your product through a weekly newsletter.
10 eCommerce Marketing tips to boost your business:-
You can use so many eCommerce marketing strategies to promote your business. We have selected 10 successful eCommerce marketing strategies which are as follows:
1. Produce original content:
First, you need to create content that is related to your website. You have to create high-quality content for your website which is connected to the customer’s thoughts and makes them want to interact with you and purchase your product.
It’s important to add informative content on your primary site page, which is your home page, about, policies, contact details, etc. Then you have to populate your product content and also you can make a description of your product and explain to customers why it is better and its key features.
2. Focus on your site performance:
When customers visit your site, you want to make sure that it is easy and simple to check out. Also you need to test your site’s speed for better performance.
You have to take care of the minimum time taken by the site to load and also minimize the size of the image so it takes less time to open.
3. Utilize your email list:
This is the best way to do eCommerce marketing. Because there’s not a better person than one who has already made a purchase from your business or opted-in for more information on what you sell.
Those people are already aware of your brand so you can send them marketing messages and attract them to become ideal potential customers.
4. Try out Google ads:
You can use Google ads as eCommerce marketing, which gives you opportunities to bid on keywords so that you can show up first on search engine result pages.
Search engine marketing is a great way to advertise your website because with minimal effort you rank on the page and receive new traffic.
5. Integrate All Your Social Sites for Sales:
Social media plays a long-term role for eCommerce marketing. The main goal of social media is to convert your visitors into followers and then convert them into paying customers.
For that, you have to maintain a branded social media account and also maintain consistency to get maximum organic engagement and get more conversions.
Incorporate all the social media sites, Instagram, Facebook, Youtube, and Pinterest into your eCommerce marketing strategy.
6. Make sure your site is mobile Friendly:
Most of the customers are now browsing the internet and making purchases on mobile devices so you need to be sure that it is possible to do so on your site.
So that you need to make your site look simple as well as attractive with your respective design. It allows your customers to purchase your product from anywhere in the world.
7. Publish content about your product in your website:
If you publish content on your website about your business, then why are you relying on others? It is an important eCommerce marketing idea to add information about your business by creating blogs and also publish them on your website. Also, you can use keywords in your content so that your site will rank in search engines for a specific term.
8. Engage visitors with Live chat:
You can use live chat and contact details to engage visitors to your online store. Live chat is an eCommerce marketing strategy that directly interacts with the customer on your website.
It allows direct chats with your customers so that you can address their issues while they are making a purchase so that you can build customer loyalty and satisfaction at the same time.
Any eCommerce marketing success relies heavily on retargeting. It helps you track your customers and you can also inform them about your product or services.
They can also see discount offers on products that were searched by them in the past or waiting in their cart or wish list so that these offers can attract them to buy that product.
10. Gain more customer feedback:
Feedback is very essential not only for eCommerce marketing but in general for all businesses. In eCommerce marketing, you can’t have strategies without feedback from your customers. You can sell products on any online eCommerce platform; reviews can help your products show up in relevant searches.
Reviews can also help people to make purchase decisions and they form trust between your customer and your business. As someone has already said Negative publicity is also publicity. You can use it to your advantage or at least learn from it. So even when you get a negative review, using a proper gentle response, you can convert respondents into customers.