Complete 200+ Google ranking factors

Complete 200+ Google ranking factors

Google Ranking Factors:

Google ranking factors are the criteria, which are applied by Google and other search engines when evaluating pages to decide the best and most relevant results to return for a search query.

It is necessary to understand ranking factors for effective SEO. All the SEO strategies, content creators, and marketers should be familiar with them because it ensures more leads for your business by creating a better user experience. There are 200+ ranking factors. 

All 200+ Google Ranking Factors: Helpful resources for SEO beginners

Domain Factor:

Your domain strength is a powerful ranking factor. When a user enters any kind of search query related to your website, Google will prefer your domain. It is based on how much credibility you have built through on-page and off-page SEO.

1. Domain Age

John Mueller, a Senior Webmaster Trends Analyst at Google, said that “domain age helps nothing” when it comes to ranking in the search results.

2. Domain Registration Length:

Domains registered for more than a year are more credible than doorway domains. This ranking factor is not supported by some Google team members, but a google pattern supports this ranking factor.

3. Keyword Appears in your Domain:

Having Keywords in your top or sub-domain name doesn’t give your SEO a boost in the search results. But still, it is an important factor because some experts agreed that a keyword appearing in the subdomain can boost rankings.

4. Domain History:

You should check the history of the domain before purchasing from a third party. It may create trouble in ranking because it may have used the domain for spam or black-hat purposes in the past, and in that case, a domain may carry the penalty over to the new owner.

5. Exact Match Domain:

You can boost your ranking by hosting a high-quality website with an exact match domain (EMD) for example Bookmyshow.com. In 2012, Google introduced an update to penalize spammy or poor-quality domains like buyblackjeans.com.

6. Parked Domain:

In 2011, Google said that in most cases they don’t show parked sites because they offer little-to-no value for users. So, Google finds all parked sites and doesn’t rank them since they provide poor user experience (UX)

7. Country TLD extensions:

A country code top-level domain (like .tv, .cn, or, .de) is an Internet top-level domain generally used for a country, sovereign state, or dependent territory identified with a country code. It may help you to rank in a particular country or region because it signals that your content can help users in that country or region.

8. Domain flagged as spam:

When your domain gets flagged for spam, it’ll negatively impact the site’s performance. If you try to restore your site, Google will look at your site suspiciously because they know that spammers can use the tactic of destroying and restarting a domain to make it look trustworthy again.

9. Concise URL:

Google will contextualize your page with the help of simple, descriptive, or brief URLs. It will help users and crawlers understand what your page and website are about, and serve as a minor Google ranking factor, which is why conciseness is a smart way to go.

10. Penalized WhoIs Owner:

WhoIs is a tool that allows buyers to contact the owner of the site. It identifies who owns a domain and how to get in contact with them. Domain hosting providers allow them to hide their WhoIs data from the public. ICANN regulates domain name registration and ownership.

If Google identifies a particular person who owns a site and has a spammy, black-hat track record, it makes sense that they would scrutinize other sites owned by that person. It will affect SEO rankings for websites that the individual owns.

11. Public vs. private WhoIs:

Public Whois is good as compared to private because they can help your site in good standing. Google team members once said that private Whols aren’t necessarily bad, but they can raise some eyebrows in conjunction with other negative factors.

Site-Level Factors:

These ranking factors cover the elements that you have sitewide. Site ranking factors include infrastructure, usability, reputation, and many more. It helps to maintain a strong position in SERPs.

12. Content Provides Value and Unique Insights:

Google stated that they don’t rank those sites that are not providing new or useful content to their users and penalize those sites by down ranking. So it is important to provide unique content which is helpful for the users.

13. Contact Us page:

A “Contact Us” is most important as it lists your name, address, and phone number, which are the three most valuable ranking factors in local SEO. According to Google’s search quality evaluator guidelines, they prefer sites with an appropriate amount of contact information.

14. SSL Certificate:

SSL (Secure Sockets Layer) certificate provides your website’s URL with an HTTPS (Hyper Text Transfer Protocol Secure), which shows that you have a secure website. It helps to build trust towards your users and Google has also confirmed that they use HTTPS as a ranking signal.

15. Site Architecture: 

A well-coded and clean architecture of the site helps Google crawl and index easily. A well-put-together site architecture like a silo structure, which is a system of organizing a website’s architecture among web pages that group content related to a particular topic within a website’s sitemap, helps Google thematically organize content.

16. Site usability:

Sites with smooth and intuitive interfaces for visitors rank better than those that are difficult to navigate. Because sites with poor usability scores can tend to increase the bounce rate, which serves as a ranking factor.

17. Frequency of site updates:

Google likes to see unique and fresh content regularly on your sites. Google team members have denied that they use “publishing frequency” in their algorithm. Publishing news and unique content help your business to reach and attract your targeted audience.

18. Site reliability or uptime:

It may face difficulty in ranking if your site frequently crashes or experiences downtime. When your site goes down for more than a week, your search rankings go down.

19. Site reputation or reviews:

A site’s reputation likely plays an important role in Google’s algorithm. If you have good reviews on sites, you could rank better than if the reviews were negative.

20. Duplicate meta descriptions across the site:

It can make it more difficult for Google to crawl your pages. Google sees duplicate content as a signal that your site doesn’t have valuable content to offer. A duplicate meta description may bring down the visibility of your page.

21. Mobile-friendly or responsive site design:

It is now a ranking factor for Google. Today more than half of all searches are done on mobile devices, so those websites that aren’t mobile-friendly suffer in SERPs ranking. You can use Google’s Mobile-Friendly Test tool to make sure your site checks off this SEO ranking factor.

22. Breadcrumb Navigation:

It is a feature that is located at the top of the web pages and it tells users about what pages they have been on and how they ended up where they are. It helps visitors and Google to look through your websites. You need to follow Google’s dedicated guidelines for it.

23. Hacked website: 

A hacked site can also harm your visibility in search results. Google can remove your entire site from search results if they find any hacking activity in it. You can use Google’s “Help for Hacked Sites” to check if you suspect your site’s been hacked.

24. Site over-optimizing:

Google penalize those people that over-optimize their sites which includes, keyword stuffing, header tag stuffing, and excessive keyword decoration. 

Page-Level Factors:

25. Microformat or structured data support:

Google states that there is no generic boost in ranking with structured data, but it will help to understand what the page is about, which can make it easier to show where it’s relevant. So it helps to rank pages with Microformat or structured data better than those without it.

26. Page loading speed:

Page loading speed is an important ranking factor that plays a significant role in improving User experience. The faster the page load, it will help you to better rank in mobile and desktop search results. You can use Google’s Page Speed Insights tool to check your page speed.

27. Page speed in Chrome:

Google is collecting data from chrome users to deliver Page Speed Insights scores. It provides direct information about how most users will experience your site and its speed.

28. Code and W3C compliance:

Effective coding and W3C compliance may not be strong ranking factors. Google doesn’t provide a boost to efficient coding, it does penalize extremely coded pages by not even indexing them in some cases.

29. Doorway pages:

It doesn’t help your rankings in Google search results because if your page redirects people to another page, it is a negative Google ranking factor. And Google doesn’t like those sites that use Doorway Pages.

30. Page proximity to homepage:

Many SEOs believe that the closer a page is to your homepage, the better the chance it has to rank higher in search results, especially competitive ones because the internal links are a critical part of SEOs.

31. PageRank:

PageRank is the numerical value assigned to pages as a score. It is a core part of ranking factors. Google said in 2017 that they are still using PageRank after 18 years. 

32. Page age:

As Google prefers fresh content, it is essential to update pages to ensure they remain accurate and up-to-date to provide users with the most value.

33. Page categorization:

You need to create relevant categories for your page. A page that’s part of a closely related category may get a better ranking compared to a page that’s filed under an unrelated category.

34. Page sources:

Citing quality references helps to make you more trustworthy to your visitors. Google does not use outgoing links as a Google ranking factor, but relevant outgoing links to trusted, authoritative sites do influence rankings.

35. Page layout:

Page layout is the most important factor to rank in a search engine. With a high-quality, attractive, intuitive, and engaging page layout, where the main content is immediately visible, which is important to your page rankings. In 2012, Google launched an update that focused on this ranking factor and confirmed in 2017 that it’s still an important part of SEO.

36. Content Hidden Behind Tabs:

Google said that it does crawl and index those content that is hidden in tabs, but studies have found the opposite.

37. Page quantity:

Google stated that the number of pages on your site doesn’t affect the ranking in search engines. But many SEOs focus on this factor because additional pages can help your target more keywords and also show Google that you are not an affiliate site.

38. Page location in sitemap:

The location of your page in the sitemap is an indirect ranking factor. A sitemap helps search engines to find, crawl, and index your website faster, which can put it on the map in search results. Google stated that HTML sitemaps aren’t useful for SEO rankings.

39. Canonical tag

According to Google, it is the URL of the best representative page from a group of duplicate pages. It will tell Google which page you want to show up in search results.

40. Popups and distracting ads:

Spammy and flashing ads that distract users from a page’s content can make websites rank lower in SERPs. For ranking on SERPs, you need to focus on your users first before allowing ads on your site.

41. Ads “above the fold”:

Google can penalize all those sites that have ads and thin content in the upper portion, which is also called “above the fold” of their pages. You need to focus on user experience first to rank at the top of the google search results.

42. Page over-optimization:

Like your site, you can optimize pages. Google will penalize you in SERPs if you can optimize your pages with irrelevant or “toxic” assets.

43. Bounce rate:

Everyone agrees upon bounce rates are not the best SEO ranking factor, but they can often indicate when a page isn’t delivering on user expectations. Also, a study can found a correlation between bounce rate and Google rankings.

44. DMCA Complaints:

Google can downrank pages based on repeat DMCA complaints. The DMCA or Digital Millennium Copyright Act protects copyrighted material, like images, videos, audio, and text.

45. Direct traffic:

Google can use data from Google Chrome to determine how many people visit your site. Those sites that get more direct traffic are more likely to be high-quality sites and get more ranking in search engines.  

46. Repeat traffic:

If your visitors return to your sites, you’ll get a boost in ranking. You can get your visitors back to your site by publishing articles focused on the latest happenings in your industry and in-depth guides on a topic that matters to your readers.

47. Terms of service and privacy policy pages:

It is very essential for building trust with your visitors. It can include your Privacy Policy and Terms of Service pages, which sends Google a positive signal when it comes to your site.

48. Page-Level Relevancy:

A link from relevant pages may boost your rank in search results. Because with the relevant pages you can get more traffic to your websites, which ultimately helps you to rank in search engines.

49. Content-length:

Content with more words is reliable and preferable in the algorithm compared to shorter, superficial articles. Longer content can receive more social shares, organic traffic, and higher rankings.

50. Content structure: 

Your structure can influence your performance in search results and it also helps to improve ranking factors like click-through rate (CTR) and organic traffic.

51. Table of Contents:

Using this feature in your content structure will help Google better understand your page’s content.

52. Grammar and spelling:

“The Search Quality Evaluator Guidelines” frequently mentions spelling and grammar for higher page rank and reputation. It is not a direct ranking factor, but Google recommends looking at grammar and spelling because proper grammar and spelling correlate with a high rank in search results.

53. Reading level:

Google’s search quality team members once said, “Users are going to type regular words, rather than the super-scientific stuff.” It is not a massive Google ranking factor but it can influence the experience of users on your page.

54. Your Money, Your Life:

Google has very high content quality standards for “YMYL” keywords. They focused on improving YMYL results. Google also mentioned “very high Page Quality rating standards” for YMYL pages – specifically expertise, authoritativeness, and trustworthiness in its “Search Quality Evaluator Guidelines”. You need to match E-A-T standards to succeed and rank for YMYL queries.

55. Co-occurrences:

Co-occurrences happen when the words that tend to appear around your backlinks help to tell Google what that page is about. For example, if you publish a blog post with a backlink to a car model, Google may look at the words around it, like “ford” and “New car” to determine that it’s a blog post about a car model.

56. Relevant terms or semantic search:

Google’s algorithm update Humminbird and BrainRank helped Google’s ranking factors go beyond the keywords. So it helps in increasing ranking if you can use a variety of terms related to the keywords instead of just repeating the keywords themselves.

57. Quality and usefulness:

According to Google, “Fantastic, interesting, and useful content is one of the best ways to have well-rounded sites.” High-quality and useful content will help you to get a better user experience which ultimately increases your rank in search results.

58. Insightful content:

You need to focus on creating content that is not only original but also helpful and insightful. Content that shows insight and thought is the cornerstone of quality.

59. Unique content:

You need to create the content your audience wants. Having very unique content which tells Google that your page is different from others. It helps you to rank in search results.

60. Holistic content

A holistic approach to content, considering all of the pieces of the puzzle and ensuring they all fit together. It covers full topics like core topics, plus similar issues for a conveniently packaged piece of information.

61. Syndicated content:

It is the republishing of owned content to other sites, so it is incorporated carefully to rank well in Google searches. It can get viewed as modified content if it’s not modified enough, which can cause problems.

62. Automatically generated content:

It is content that’s been generated programmatically and it’s a way to lose rank in Google’s search results. Google is penalizing automatically generated content. 

63. Additional page content:

It includes helpful on-site interactives, like calculators and planners. It helps to rank in Google’s search results as it provides this kind of supplementary content.

64. Timeliness of content:

Google will like to provide the latest content for searches related to the latest trends and news. They like up-to-date content for time-sensitive or newsworthy queries.

65. Significance of content changes:

You can add significant content by including more quality, in-depth text. If you remove a large section of valuable content, it can make you lose rank on SERPs since you’ll lose keywords, word count, and quality.

66. Frequency of content changes:

If you update your blogs regularly, Google will frequently index your site to look for changes. So it can boost your ranking if you have good quality content on your sites.

67. Google Panda and content quality:

Panda algorithm update penalizes low-quality content or denotes it in SERP. So, quality, useful, and original content has become the standard among experienced SEOs.

68. Number of comments:

Google may also view the comments on your post and it will help you to rank on search engines.

Multimedia Factors:

69. Multimedia:

From videos to images and to audio, multimedia is the best way to engage with users. Google crawl does not easily detect this content, so you must add a title, tag, and describe your site’s audio, photos, and video content for a better understanding of crawl.

70. Image alt text:

Images are very important content, that’s why it is mentioned in the ranking factors. You need to use descriptive and informative alt-text that helps Google to understand the image on the page and which can help you to top in Google image search results.

71. Images optimization:

Having a descriptive alt-text is not only relevant information, but you also need to add other important information for the image optimization. An image is sending Google some important information through its file name, alt-text, title, description, and caption.

72. YouTube optimization:

YouTube is the second-largest search engine in the world so it is the best platform to upload your videos and it will help you to rank on SERP over the other video hosting platforms.

Keywords Factors:

73. Keyword in title tag:

It is essential for ranking well. You must add keywords in your title tag. Your title tag is not more than 60 characters, if it is more than 60 characters, Google will cut off your title tag.

74. Keyword at the beginning of title tag:

You must keep your keywords as possible at the beginning of the title tag. Also, you need to keep in mind that your title should be clear and concise.

75. Keyword in URL:

You can also add keywords to your URL. It also helps you in ranking in search engines and also sends relevant signals to Google. Google stated that keywords in URLs are a minor ranking factor.

76. Keyword in a domain:

Keywords in your domain are not an important ranking factor, but they still send relevant signals to Google.

77. Keyword as the first word in the domain name:

Keywords as the first word in your domain name will be helpful for ranking in search engines. According to Google, adding keywords as the first word in your domain won’t guarantee that your domain automatically ranks for that keyword.

78. Keyword in H1 tags:

You can add your keyword in the H1 tag that is less important than the title tag but it can be helpful for ranking in Google search results but it is not necessary.

79. Keywords in H2 and H3 tags:

After the H1 tag, you can add your keywords in the H2 tag and H3 tag, which are used as a sub headings in your content. It is not necessary that it will help you to rank in search results but you can add core keywords that are related to your keywords.

80. Keyword frequency:

You can add more keywords to your page which send relevant signals. But you don’t stuff your page with keywords because it will work as a negative ranking factor.

81. Keyword density:

Google will prefer if you intercut keywords naturally throughout your content for a more user-friendly appeal, instead of spamming. You need to identify where your keyword destiny is too much.

82. Keyword prominence:

Having keywords in your first 100 words of 1st-page content will help you to rank on Google’s first page. You can also improve it by using keywords in your title, 1st paragraph, and also in the heading.

83. Exact keywords vs. partial keywords:

Using an exact keyword is a better way to reflect in search results rather than a partial keyword. It will help you to rank in search results and you can get better results from it. 

84. Latent Semantic Indexing Keywords in Content :

LSI words are related to the main keyword and are seen as semantically relevant. It helps search engines to find the exact meaning of those words that have more than one meaning. It also helps with content quality signals.

85. LSI keywords in the title and description tags:

LSI keywords can help Google determine relevance. It is not confirmed that using LSI keywords in the title and description tags is a Google ranking factor.

86. Quantity of other ranked keywords on site:

If your page is ranked with keywords you applied, it may signal quality so you can also rank for new pages as well. 

87. Organic keyword CTR:

Google denied that CTR serves as a ranking factor in Google. But many SEOs believe that it will influence ranking because various studies have found mixed results.

88. Organic CTR for all keywords on site:

Google may view your site as a quality website if the keywords of your site have a high organic CTR.

89. Keyword in a subdomain:

It may help you as it is a ranking factor, but it is not impactful. So you do not need to worry about it when looking at their SEO strategy.

Anchor Text Factors:

90. Anchor text context:

You may write attractive anchor text according to your link. It will not confirm that it helps in ranking, but it gives consistent signals to Google.

91. Sentiment around anchor text:

If someone reacts to your post, it may be because they like your post or hate it. Google can now gauge sentiment, possibly. So it will affect your ranking.

92. Branded anchor text:

Using a brand name in anchor text will help you to connect with users and Google directly. But you need to be careful not to over-optimize.

93. Spam anchor text:

You can get penalized if you are using Identical anchor text, suspicious exact-match links, and other indications of paid links. And it will directly affect your ranking page.

94. Poison Anchor Text:

Poison Anchor Text may be pointed to your site as a sign of spam or a hacked site. It may hurt your ranking in search results. 

Inbound Links Factors:

95. A number of linking root domains:

How many websites are linked to you is one of the most important ranking factors in Google’s algorithm. A recent study of one million search results discovered that this ranking factor correlated with higher rankings more than any other factor.

96. Linking Domain Age:

The age of the domain is also a very important factor in ranking. Backlinks from old domains are more impactful than younger ones.

97. Authority of linking domain:

It will be more trustworthy if links come from authoritative domains, and Google will also prefer to see links coming to your site from these domains.

98. A number of Linking Pages:

A total number of linking pages will also affect your ranking in search engines.

99. Authority of linking page:

The role of the authoritative page that links to you also plays an important role in your own page ranking.

100. A sudden influx of links:

Sudden jumps in the number of links to your site will cause penalties from Google. It may have a negative impact on search results and also denote rank in Google. Your competitors may do this to rank you down.

101. A number of Links from Separate C-Class IPs:

Links from a separate IP address will suggest a wider breadth of sites linking to you, and it also helps you with ranking.

102. Quantity of links from individual C-Class IPs:

It shows that your links are coming from the outside of your business, which indicates that you have helpful information. Google may use this as a ranking factor for its search results.

103. Quantity of links from same C-Class IPs:

Having too many links from the same IP address may be a sign of link building, which can result in penalties.

104. Links from certain TLDs:

Google has denied that TLDs have different link power, even then links from .gov and .edu sites carry more weight when linking to your domain.

105. Links from bad neighborhoods:

If you can get links from disreputable sites, Google may consider your domain with poor sources. You can request Google to remove all bad neighborhood links with Google’s disavow function.

106. Links From Competitors:

Links from other ranking pages in your industry or competitors are more valuable than others.

107. Links from low-quality directories:

Taking backlinks from low-quality directories can also hurt your SEO strategy. According to Google, low-quality directories can lead to penalties.

108. Links from unrelated sites:

If you receive a number of links from sites unrelated to your industry, you can get penalties from Google.

109. Links From Article Directories and Press Releases:

Google now considers these two link-building strategies, links from Article Directories and Press Releases, as a link scheme.

110. Co-citations:

It occurs when websites discuss interrelated themes and concepts. Each site mentions and discusses similar topics and a third site may also be involved in it.

111. Unlinked brand mentions:

Some SEOs believe that Google may recognize unlinked brand mentions. According to Google, it will indirectly affect you, if you don’t have a brand mentioned as a link.

112. High link percentage from low-quality sites:

Getting more backlinks from blogs, posts, and other common spam accounts may earn you a penalty from Google. They think that you are collaborating with those that use black hat SEO.

113. Links from diverse sources:

If you get links from more than one source, it carries more weight than, if you carry from only one source.

114. Links from relevant sources:

Also, links from domains in a similar niche may help you rank better than links from completely unrelated sites.

115. Linking domain relevancy:

Google may penalize those sites that have large quantities of links from irrelevant domains, as it’s a signal of ‘link schemes’.

116. Links from sites on relevant page levels:

The Hilltop algorithm stated that, if you get multiple links from expert pages, it may give your domain an overall boost.

117. Links from authority sites:

According to the hilltop algorithm update, if you get multiple links from authoritative sites, it helps link pages and ranks your site better.

118. Linked to Wikipedia Source:

Many SEOs think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines. But Google denied this.

119. Links from hub pages:

The Hilltop algorithm suggests that getting links from pages that are considered top resources on a certain topic are given special treatment.

120. Links from independent sites:

Getting links from real websites indeed helps your site ranking more than from blogs or articles. Google has not confirmed this as a ranking factor yet.

121. Links from 301:

Links from 301 redirects are almost similar to direct links. Though it’s possible that they get less weighted. It is also considered a ranking factor and helps to increase rank.

122. Links from forums:

This is also an example of a link scheme, which is taken into consideration and we can’t ignore it.

123. Google Penguin and link building:

Google may punish all those sites that use SEO black-hat techniques to receive links and artificially inflate their SERP rankings.

124. Sitewide links:

Google confirms that all sitewide links only count as one link, but it can still help in SERPs.

125. Trust Rank of linking site:

If a linking site has a high trust rank, it may help to pass trust on to you. In 2006, a patent filed by Google also supported the importance of trust rank

126. Quantity of links on linking page:

It is as simple as that the more links a page has on it, the less link authority gets passed to each link.

127. Link anchor text:

Anchor text for a link is not an important ranking factor, but still, it is an indicator of relevancy. You need to add text according to the user-focused approach.

128. Similar link text:

If your link text is similar to your content, it may help Google to better contextualize what your page is about, which ranks your site for different searches.

129. Link titles:

When users mouse over a link, it can act as a contextualization factor, which is a link title. It also signals Google crawl.

130. Link location

Links that are in the actual copy of a page are more important than links in the sidebar, footer, and other locations. And links that are at the beginning of a piece of content may carry slightly more weight than links placed at the end of the content.

131. Link location in body copy:

It is important because those links located in higher body copy are read first. So Google’s crawlers may consider those links better than links further down in the content.

132. Country-specific TLDs:

Receiving links from a specific country domain may help you rank better in those countries.

133. No-Follow links:

Google stated that they don’t follow links that use the rel=“no-follow” tag. But many SEOs think that Google does it sometimes.

134. Link velocity:

It is the speed at which backlinks to your domain or website are added over a specific period. Sites with positive link velocity do better in SERPs than sites with negative link velocity.

135. Natural link profile:

It is obvious that sites with a natural link profile are better ranked in SERPs rather than others.

136. Reciprocal links:

Reciprocal links are links between two sites that cover similar topics or provide complementary goods or services. It will reduce your ranking, and may warn you to avoid this linking.

137. Temporary link schemes:

Google may penalize those sites involved in short-lived link schemes, even if they don’t last long.

138. User-generated content links:

Google differentiates owners of sites and user-generated content. Google may penalize you if your company tries to manipulate this factor.

139. Word count of page:

The more words a page has, the more credible a link is to you. If you receive links from 100-word pages, it is less valuable than if you received links from 1000-word pages.

140. Quality of page content:

If you get links from high-quality sources, it increases your credibility and ranking. And Google likes to see this source link to you as a reference.

141. Linkage:

Older links can carry more weight than new links. If you get links from very old sites, it will help you rank in SERPs

142. Trust Rank:

The closer you are to highly authoritative sites, the more trust they pass on to you. It may help you to better rank in search results.

143. Guest blog posts:

Links from guest posts still pass value but aren’t as powerful as true editorial links. And large-scale guest posting can get your site in trouble. 

Outbound Links Factors:

144. Outbound link quality:

Many SEOs think that linking with trusted and authoritative sites helps to send trust signals to Google. And you can rank better in the SERPs.

145. Outbound link quantity:

With the help of outbound links, you can rank your page in SERPs. But you don’t need to overdo it. If you do and link direct users to spammy sites, you can get penalties from Google.

146. A number of outbound links per page:

External links can boost your ranking, but too many external links can diminish the amount of PageRank passed on. You don’t have to add more than 100 links to your single page.

147. Outbound Link Theme:

According to The Hilltop Algorithm, Google will use page content you link to as a relevancy signal. For example, if you have a page discussing sports that link to an external movie-related page, Google may see that your page relates more to the movie related to sports rather than various sports.

148. Excessive use of NoFollow:

NoFollow tells crawlers not to follow the links on a page or a specific link on a page. Google says that they don’t follow no-follow links.

149. Internal page link quality:

When you link pages internally, your higher-authority pages may pass more equity to your newer pages.

150. Internal page link quantity:

The number of internal links on your page can show that the page is relevant to a variety of other information on your site. But too many internal links can also create problems.

151. Internal link anchor text:

Anchor text for internal links must be contextualized. It is not an important part of the link-building process, but it can be more understandable for users and also makes it easier for crawlers to detect the context of those links and pages.

152. Broken or 404 links:

Broken links are those links that go to a non-existent page. If your page has too many broken links, Google may decide that your page is providing poor user experiences.

153. Excessive 301 redirects:

According to Google, using four or more 301 redirects for the same page will make Google stop crawling your page. An extreme amount of 301 redirects can also diminish PageRank, which impacts Google ranking factors.

154. Cloaking:

It is a practice of presenting different content or URLs to human users and search engines. It is a way to get on Google’s bad side and even de-indexed.

155. Affiliate links:

Affiliate links do not hurt your ranking, but if you have too many links to gain credibility, Google may penalize you.

156. Widget links:

It is a ranking factor that comes that hurts your strategies from widget links. Google doesn’t care for this linking that happens from widgets, and that’s why webmasters that use them may receive a penalty.

157. Hidden affiliate links:

If Google finds that you are hiding affiliate links, you’ll be penalized. It does affect your ranking in search results.

158. Links to bad neighborhoods:

You can get penalties for spamming if you are linking to websites within a network of disreputable sources

159. Selling links:

If you are caught by Google for selling links, you’ll be penalized, and also it will affect your SERPs. 

Users Factors:

160. Query timeliness:

Google likes to show timely results for time-sensitive queries like the news. This search engine ranking factor, however, will push your listing further down the page.

161. SERP diversity:

Google shows results that include diverse, high-quality results, as opposed to pages from the same domain, depending on user queries. 

162. User browsing history:

Google will record history data of users when users signed into Google properties while browsing websites as a user preference for SERPs.

163. User search history:

Google tracks your search history and finds queries that users type as a personalization measure, which helps Google to show results in SERPs.

164. Brand search:

If you search for a specific brand, Google will show results for it, even if your brand is ranked for similar keywords.

165. Pogo-sticking:

In SEO, it describes users that click on a search result and then immediately bounce back to the SERPs. Many SEOs think of pogo-sticking as a Google ranking factor.

Social Factors:

166. Social sharing sites:

Links from some post-based sharing sites like Reddit, Digg, and others are often no-follow, though some high-ranking links get followed.

167. Social media verification:

Verification on your social media accounts can build trust towards your followers and also result in favorable rankings from Google.

168. Social shares:

Social shares are not a Google ranking factor, but they are used for Bing. There is a correlation between Google ranking and social shares in Google search results.

169. Twitter account:

Previously, Google was using Twitter as a Google ranking factor; now Bings can show the users what links they share, as well as their authority when it comes to the social media landscape.

170. Twitter account authority:

Bing uses social media signals as a Google ranking factor. They show how many people you follow, and how many follow you, which they will use to list in regular search results.

171. A number of tweets:

Bing can also determine the popularity, relevancy, and usefulness of a shared link or post by looking at the number of tweets with that link or post. If your content is shared by many genuine users, it helps you to rank in search results.

172. Facebook account:

Google may also look at links shared via Facebook. Google will check that the link is shared from personal, as well as public, and business pages.

173. Facebook account authority:

Bing does not check the authority of Facebook users. Because on Facebook they only get that information from the public.

174. Number of Facebook shares

Bing can determine popularity and relevancy on Facebook by the number of shares for a link.

175. Pinterest boards:

Bing also looks at Pinterest boards in its image search results. Users with hundreds to thousands of followers appear in Bing search results.

Brand Signal factors:

176. Brand Name Anchor Text:

Brand name with anchor text simple but very effective brand signal.

177. Branded Searches:

People normally search for brands. If people are searching for your brand on Google, it shows Google that your site is a real brand.

178. Brand + Keyword Searches:

You need to identify specific keywords that normal users can search for on Google and it may help you to boost your ranking.

179. Site Has Facebook Page and Likes:

Brands tend to have their professional Facebook page and also need regular posts on it, which help to build trust among users.

180. The site has Twitter Profile with Followers:

A Twitter profile with a lot of engagement and followers signals a popular brand.

181. Official LinkedIn Company Page:

Most branded and real businesses have their own official LinkedIn account.

182. Brand Mentions on Top Stories:

Well, reputed brands always get mentioned on Top Stories sites.

183. Unlinked Brand Mentions:

Brands can normally get mentioned without getting linked to. Google may also look at those non-hyperlinked brand mentions as a brand signal.

Google Algorithm Factors:

184. Google Dance:

It was a term describing the massive rank fluctuations that occurred in the past when Google would update its rank algorithm once a month. It is not Google property.

185. Google Webmaster Tools warning:

Google will warn site owners about unnatural links. And the owner’s site will go down in ranking until the problem gets addressed.

186. Google sandbox:

It prevents new websites from ranking in Google’s top results. Search engines limit the visibility of these domains on SERPs.

187. Disavow Tool:

It is part of the Google Search Console that allows websites to discount the value of an inbound link, helping to prevent link-based penalties. Webmasters can limit the impact of negative Google ranking factors, with the Disavow Tool.

188. Transactional searches:

Google will change SERPs according to the user’s intent, especially for transactional queries.

189. Image results:

Google sometimes pushes down the organic ranking to show images for common queries. You can take advantage of this search engine ranking factor to rank in search results.

190. Single-site results:

Brand-oriented keywords or Domain or bring up several results from the same site.

191. Payday Loans Update:

It is a special algorithm that is designed to clean spammy queries, which help you to rank in SERPs.

192. Safe search:

It is a unique algorithm that Google will not show adult material when users engage in a safe search.

193. Big brand preference:

After the Vince Update, Google is now giving a boost to big brands for certain keywords.

194. Brand mentions in the news:

Brands that are mentioned in news results can get special treatment in SERPs.

195. Query Deserves Freshness:

Google may give a boost to newer pages for certain searches.

196. Query Deserves Diversity:

Google may add diversity to a search engine ranking page for ambiguous keywords, such as “Ted”, “WWF”, or “ruby”.

197. Geo-Targeting:

Google will give first preference to those sites that have a local server IP and country-specific domain name extension.

198. Local searches:

For local searches, Google will often place local results in the organic SERPs.

199. Google Chrome bookmarks:

Frequently bookmarked pages can receive a boost in SERPs, because Google pulls data from Chrome users

200. Google Toolbar data:

Google may collect data from the browser toolbar and incorporate it into SERPs.

201. Google News Box:

For news-related queries or any new queries that have a lot of relevant and new pages, Google will activate Google news Box to give preferential treatment to recent updates.

202. Easter egg results:

Google Easter egg results may change SERPs based on hoaxes, gags, or other fun additions. You can’t control this SEO factor.

203. Google Chrome bookmarks:

As we all know that Google pulls data from Chrome, so it is possible that those pages that get frequent bookmarks can receive a boost in SERPs.

204. Human Editor:

In 2000, Google filed a patent to use human editors to edit search results manually. A human editor will not serve directly as a Google ranking factor, but it can help for future algorithm tweaks.

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