What is the Google algorithm?
Google algorithm is a complex system used to retrieve data from its search index and instantly deliver the best possible results and quarry or search keywords. It uses a combination of algorithms to point out the best results.
Google algorithms are a complex system that is used by Google to deliver web pages ranked by relevance on its search engine result pages (SERP).
Top Google algorithm updates:-
1. Panda update:
In February 2011, Google released its Panda update to tackle the problem of poor-quality content and content farms. The Panda algorithm update focuses on delivering high-quality content, which is used as a ranking factor.
It helps Google avoid duplication, plagiarization, and thin content. From January 2016, this update was permanently incorporated into Google’s core algorithm. You can use a plagiarism checker to find out whether your content is duplicated elsewhere on the web.
2. Penguin update:
Penguin algorithm updates were introduced in April 2012, which is known as the first Webspam algorithm update. This algorithm focuses on avoiding low-quality, spammy or irrelevant links, and links with over-optimized anchor text.
It helps Google to downrank all those websites which are in the top ranking with low quality, spammy and irrelevant links. We can use a backlink checker and monitor your link profile growth to stay safe from the effect of the Google Penguin update.
3. Hummingbird update:
This algorithm update was launched in August 2013. According to Google, this algorithm was “quick and precise,” that’s why it was coined Hummingbird. Hummingbird algorithm focuses on avoiding low-quality content and keyword stuffing.
It helps Google to better interpret search queries and provide results that match searcher intent. When it doesn’t contain the exact words the searcher entered, even then they rank for a query. You need to create comprehensive content that satisfies the searcher’s intent.
4. Mobilegeddon update:
In April 2015, Google rolled out its very effective algorithm update. Today, Google ranks websites on the basis of how fast and user-friendly your website is. Mobile-friendly Ranking Factor Update mainly focuses on poor mobile usability and the lack of a mobile version of the page.
It helps to improve the user experience for those searching on mobile by preferring to rank mobile-friendly websites. You can use Google’s mobile-friendly and page speed tests to improve your web page.
5. Rank Brain update:
Rank Brain algorithm updates were introduced in October 2012, which is the part of Hummingbird algorithm. It is an automated learning system that is used to understand the meaning behind queries and serve best-matching search results in response to those queries.
It helps Google understand search intent by taking into account language and personal search history. The third most important ranking factor is Rank Brain, according to Google.
6. Medic Update:
In August 2018, an unannounced Google update hit millions of websites with new ranking factors taken from Google’s Quality Rating Guidelines document. This update affected health, medical, and other life-altering decision-based websites.
These websites potentially affect either your money or health; that’s why that’s known as Your Money, Your Life. If those websites had no Expertise, Authority, or Trust signals, they were dropped further down the rankings. This update is to provide trustworthy results and advice for health or money-based terms.
7. BERT update:
Bert algorithm came in October 2019. It followed the Hummingbird and RankBrain updates, for a better understanding of search intent by improving Google’s natural language processing technology. BERT’s full form Bidirectional Encoder Representations from Transformers.
It is all about natural language processing that was first introduced in the Hummingbird update. It helps those content that is well written and formatted with users in mind rather than search engines.
8. Core Update:
In 2017, Google started core updates, which are just improvements on previous Google updates or perhaps bundles of smaller updates tied together.
The effects of Google core updates are often unknown, so you can track SERP for the keyword you target, and when an update happens, you can check whether competitors have moved in rankings and make an effective guess about the contributing factors.
Major Google algorithm Updates in 2022:
1. May 2022 core update:
On 25 May, Google announced the first core algorithm update for this year via Twitter. It took about one to two weeks to roll out. This update changes things like the usability, and the ads on a page, but it’s essentially the website overall.
If by any chance you were hit by this update, then you will need to look at your content and see if you can do better with Google’s core update advice.
Google said about alt-generated content that AI-generated content is against its guidelines only when it’s used with the intention to manipulate search results.
2. March 22 Product algorithm update:
Google launched a third product review algorithm update in search results on 23rd March 2022, which builds off of the product review updates introduced last year. This is the third product review algorithm update, which is used to identify high-quality product reviews.
With product algorithm update, Google is publishing new guidelines for writing reviews to meet search engine quality thresholds. Google has additional guidelines if you are writing reviews for multiple products with the intention to recommend the ‘best’ product overall.
3. February 22 Page experience update:
Google announced on 22nd February via Twitter that the page experience update is slowly rolling out for desktop search. Use Google’s tools to analyse your site’s page experience score to determine if there are any positive or negative shifts in desktop search rankings.
This update includes many of the same ranking factors as the algorithm that launched on mobile search last year, which are Core Web Vitals (LCP + CLS + FID), HTTPS Security, and Absence of intrusive interstitials.
You can regain those ranking positions and remain competitive by improving your page experience score. You can also use Google’s Core Web Vitals to see how your pages perform for each metric using real-world data.